The PIC project conceives of the relationships between culture and business as connectors between past, present and future, with the aim of generating new narratives about the heritage of Venetian manufacturing fueled by new partnerships with the world of cultural production. To do so, it systematizes the research work carried out in recent years by the aiku research center-Ca’ Foscari University and implements its technology transfer to a partnership composed of 6 companies of medium size and long entrepreneurial tradition.

With the project cArte – the aiku centre has created an innovative thematic itinerary to valorise the chain of micro-small manufacturing companies still active in Venice in the historic city centre.

The exhibition ‘1921 Spazio Calegaro 2021’ is the result of the MACC project, an initiative financed by the Veneto Region with ESF funds and directed by the Ca’ Foscari University Foundation.

Commissioned by Confindustria Veneto Est, the research carried out by the aiku centre has mapped more than 500 realities between ‘corporate cultural heritage’ and ‘traditional cultural heritage’ for a culture-driven development process. The research, part of the Capital of Enterprise Culture 2022 project, highlights the cultural role of enterprises in the territories of Venice, Padua, Rovigo and Treviso.

Immersive storytelling and digital technology as a strategic tool in the promotion of culture and enterprise are placed at the centre of the dialogue with Keyline Spa.

The Fornace Orsoni, founded in 1888, is the last surviving historical furnace in Venice. One of the historic components of the furnace’s cultural heritage is the Library of Colour, on which the project focused.

When an artist sets foot in the company something is triggered. The company rediscovers history and uniqueness, tells them, innovates its image and makes culture. That new products could be born from the interaction between managers and artists, however, was not (yet) expected.