We believe in the imaginative and transformative power of arts and creativity
For 10 years aiku has brought its 'art-based' approach to the territory and promoted the contamination between the worlds of business and contemporary art.
The Art & Business artistic interventions move towards new ground and experimentation, with outcomes that overcome classic patronage and elevate creativity to a paradigm of change and strategic innovation, in processes and languages.
Artists, designers and professionals from the world of entertainment inhabit companies in order to re-read corporate identity and culture and give rise to new business models.
Artist Residencies
Ca’ Foscari’s academic research in recent years has developed a model of concrete interaction between artists and companies based on the residency model. Artists are selected by the centre to create a dialogue with companies interested in hybridising their products and processes with artistic creativity “in action”.
Art-Thinking Courses
In continuity with the residency actions, Ca’ Foscari research offers innovative art-thinking courses conducted by professionals from the art world that aim to develop creative and lateral thinking, a key competence in the processes of business creation and innovation.
Marketing Strategies and Strategic Design
The strategic communication of an Art&Business project represents one of the most accredited and functional levers for increasing visibility, image and corporate reputation. Aiku analyses and enhances the identity of the organisation, its vision and philosophy, building a coherent positioning through art-based storytelling.