In her thesis projects, she has dealt with the value of art for business, in particular focusing on artistic interventions as an engine of innovation in companies. She has subsequently investigated the relationship between museums and companies, in order to understand the dynamics of collaboration ranging between philanthropy and partnership, towards an increasingly intense and innovative mutual exchange of knowledge.

The research themes that characterise her current work take up the relationship between art, business and culture, with a particular focus on art-based business models for the transformation of storytelling typical of tourist destinations. She is particularly interested in the relationship between stereotypes, culture, cities, images, business and tourism.

Since 2022 she has been collaborating with the AIKU centre – arte impresa cultura at Ca’ Foscari University in Venice.