Artistic and technological languages to describe Tecnica Group’s sports manufacturing
D20 Art Lab’s intervention within the Sportmuse project has therefore integrated this innate propensity with artistic and technological languages to narrate the group’s founding values.
‘The Oracle’, as the name suggests, is a contemporary oracle. Thanks to a series of sensors, it recognises the type of shoe selected by the audience and starts the corresponding video.
The three videos, each one dedicated to one of the group’s brands (Tecnica, Nordica and Moon Boot), provide a poetic narration of the values associated with each shoe, from the lightness of a dream for Moon Boot to the speed of competition for Nordica, and the passion for discovery for Tecnica. Once the recognition sensors have been activated, the visitor is immersed in a multi-sensory experience of images, music and narrative voice.
