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The PIC project conceives of the relationships between culture and business as connectors between past, present and future, with the aim of generating new narratives about the heritage of Venetian manufacturing fueled by new partnerships with the world of cultural production. To do so, it systematizes the research work carried out in recent years by the aiku research center-Ca’ Foscari University and implements its technology transfer to a partnership composed of 6 companies of medium size and long entrepreneurial tradition.

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Oikos, a company representing design and quality made in Italy, chooses theatrical languages to communicate the intangible and evocative dimension linked to its products and identity.

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Villa Sandi, a historical and artistic heritage of the Treviso lands dating back to 1622, is now the representative headquarters of the winery of the same name owned by the Moretti Polegato family.

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Corporate theatre is an instrument that is attracting interest in Italy and in the Veneto region in particular. This should come as no surprise. In our economic and social reality, in fact, the gap between the (much) value it produces and the (little) recognition it gets has long been noted.